CAMPAIGN LANDING PAGE
Designed to inspire the elegance of Ralph Lauren’s Hamptons lifestyle while keeping the shopping journey effortless, blending modern storytelling and product discovery into one seamless experience.
Overview
The "Ralph in the Hamptons" spring landing page was designed to seamlessly blend immersive storytelling with intuitive shopping. Focused navigation, scrollable modules, and interactive hotspots guided users through curated content and products. The aim was to create a visually rich, aspirational experience with effortless shopping across brands and categories.
Role:
UX/UI Designer. Collaborated closely with the seasonal and marketing teams, working directly under the creative direction of David Lauren.
Duration:
7 Weeks
Tools:
Figma, Principle, Adobe Creative Suite.
Challenge
The challenge was to design a journey that balances emotional storytelling with functional UX, while ensuring the design was globally scalable, mobile-first, and optimized for conversion all within the constraints of an editorially rich brand environment.
Design Strategy
Three core design approaches guided the experience maintaining consistent interaction patterns, using a flexible modular layout, and embedding shoppable touchpoints to unify seasonal storytelling with an effortless path to purchase.
1. Consistent Interaction Patterns for Seasonal Continuity
2. Modular Content Architecture for Flexible Storytelling
3. Integrated Commerce Within Editorial Moments
Key Functional Features
Sticky navigation bar
A persistent sticky navigation bar with jump scroll functionality allowed users to seamlessly access key thematic sections of the landing page. This feature enhanced user control, streamlined the scrolling experience, and reduced friction by enabling faster, more intuitive navigation.
Embedded Media (Spotify)
A curated Spotify playlist was embedded both in the hero section and as a sticky icon throughout the page. This double exposure allowed users to engage with the soundtrack at any point in their journey, reinforcing the campaign’s mood and adding a continuous sensory layer to the experience.
The animated audio icon remains visible throughout the scroll, allowing users to open a Spotify flyout at any point.
Persistent Shop Now CTA
A sticky Shop Now button was anchored throughout the scroll to maintain a clear path to commerce, linking directly to PLPs across categories. This feature balanced inspiration with ease of purchase encouraging exploration while keeping conversion always within reach.
Editorial Carousels
To create a more immersive shopping experience with blended video and editorial imagery to showcase products in a refined format to inspire and convert, offering a dynamic way to shop while elevating product storytelling.
Editorial Moments
Montage fade-ins and auto-playing carousels blending lifestyle imagery, video, and product to create a dynamic, editorial feel. Smooth transitions and subtle motion to add visual rhythm and to keep users engaged throughout the scroll while seamlessly connecting users to key products.
Full Journey
Campaign Continuity - Future landing page
The Ralph in the Hamptons landing page established a storytelling framework that will carry through future seasonal campaigns, ensuring visual and functional continuity across the year. The next chapter, set on Ralph’s ranch in Colorado for the winter season, will build on this foundation.
Scroll-based editorial modules, montage animations, interactive hotspots, and persistent “Shop Now” CTAs will return, providing a familiar and intuitive user experience that continues to inspire. This approach keeps the brand story cohesive across seasons while ensuring the path to shopping remains clear, accessible, and engaging for users regardless of the campaign’s visual setting.
Copyright © 2026 Mersedé Mirshamsi